Quick Look: 2010 Roubaix Expert

This is the first in a series we plan to use to give you a glimpse of new bike models as they roll through the store.  Look here for a few photos and specifications for new models along with a few of our thoughts.  Enjoy!
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I still remember seeing the new Roubaix Expert for the first time at Interbike this past September and commenting:  ”That’s the bike”.

You see, every year as the new bikes come out, I scour the offerings looking for the one road bike that is going to be the bang-for-the-buck offering from the store.  The one that I can confidently show a customer and know that they’ll not find a better bike for a better price anywhere.  In any given year, that bike can be in a different price range, different frame material, component spec, or price range.  This year, it’s definitely the Specialized Roubaix Expert.  The confident, comfortable, and efficient ride of the Roubaix platform coupled with the heralded Shimano 6700 Ultegra and Specialized’s own Roval Fuse’e SL wheels make this a high-performance bike at a high value price!

Full Ultegra Drivetrain - no substitutions here!

Here’s a quick run down of the specifications:
Frame: Specialized Roubaix FACT 9r carbon w/ Zertz
Group: Shimano Ultegra 6700 10 (Triple or Compact 50/34)
Handlebar/Stem: Specialized Pro Alloy
Seatpost: Specialized FACT Carbon w/ Zertz
Saddle: Specialized BG Avatar Gel 143
Wheels: Roval Fuse’e SL (1450 grams)
Tires: Specialized Roubaix II 700×23 Aramid folding

Sunset Cycles’ Price: $3000.00

Call ahead if you want to check it out – I don’t anticipate these sticking around long!

Matt.