CHAINRINGS — Sunset Cycles Monthly Newsletter

IN THIS ISSUE:

RIDE LEADER NOTES – Have it Your Way
WRENCH BENCH – Chain Installation Trick
TURNING THE CRANKS – The Value of Variety
WASHCO RIDE OF THE MONTH – Roy Road Roller
GEARHEAD – Minoura iH-100
TEAM NOTES – An Open Casting Call
SHOP NEWS – Coloring Contest Results
SURVEY – Cross Training?

RIDE LEADER NOTES
Have it Your Way

by Roger Colwell

In challenging economic times, it’s important for every business to make their best effort to stand apart from their competition, focus on their strengths, and improve in areas where improvement is needed. The bicycle business is no exception…with plenty of choices on where to buy a bicycle, consumers can shop around, choosing online retailers or big box stores instead of locally-owned shops. Of course, there are risks inherent in that buying strategy, but they are options, nonetheless.

That’s why we’ve been constantly striving to treat all of our customers (and potential customers, whenever possible) with customized services that they’ll only find at a smaller shop. Frankly, we take no small measure of pride at Sunset Cycles in the individual attention we give to everyone who walks through the door.

And we’re always trying to raise the bar for the quality of service we provide. Along those lines, we’re very excited about the newest service we offer. For years, local cyclist John Forbes struggled to find the perfect fit on his racing bicycle. These struggles led him to an interest in the science and art of bicycle fitting, which eventually developed into a passion that he transformed into bicycle fitting expertise. When it comes to ensuring your position on the bike is just right, you might say that John is the Michelangelo of the MTB or the Renoir of the road bike.

John understands that each bicycle rider deserves customized, individual attention and solutions. It’s an attitude that fits well with the mission and approach of our entire staff.

Whether you’re in the market for a new bike to kick start your 2012 goals and resolutions, or if you just need your current ride position maximized for comfort and performance, I invite you to visit either of our two locations and discover how we can help you get ‘dialed in.’

Thanks for your continued support of “Beaverton’s Bike Shop.”

WRENCH BENCH
Chain Installation Trick

Installing a new chain on your bike is pretty straightforward. If you choose to go it alone (note that the mechanics at Sunset Cycles are more than happy to assist you!), here’s a handy trick that can save a bit of frustration.

Items needed: New chain, chain link remover/insertion tool, old spoke or heavy gauge wire.

Step 1: Remove old chain from bike with tool.
Step 2: Clean cassette and chainrings to give new chain a clean new home.
Step 3: Using old chain as a guide, determine proper length for new chain and thread onto bike.
Step 4: Using old spoke bent into a “C” shape, hook ends of chain together between pedals and rear hub, leaving three links dangling from each end. This is where you will insert the pin to close the chain.
Step 5: Insert pin to close the chain on the end links.
Step 6. Remove bent spoke, lubricate new chain as needed, and enjoy your ride!