CHAINRINGS — Sunset Cycles Monthly Newsletter
IN THIS ISSUE:
RIDE LEADER NOTES - Why Orbea?
TURNING THE CRANKS - Learning from the Europeans
WASHCO RIDE OF THE MONTH - Taking it to the Bank(s)
TEAM NOTES - John Bennion’s Orbea Review
SHOP NEWS - Orbea Basque Night/Saris Racks/Tigard Ride
SURVEY - Your Dream Bike
RIDE LEADER NOTES
Why Orbea?
by Roger Colwell
Change isn’t easy, especially in a business that relies so much on history, tradition, and established culture. But when we were approached recently to carry a new bicycle brand, we didn’t hesitate for a moment. Why the sudden change? In a word: Quality.
Orbea is a brand that knows a thing or two about cycling tradition. As one of the oldest brands in the business, Orbea has been handcrafting bikes in the Basque region of Spain for decades (it’s the region’s largest cooperative company, and began as a rifle manufacturer in 1840). These guys were making bicycles when my father was just a kid!
While longetivity doesn’t always equate with quality, there’s something to be said about a manufacturer who can weather a few civil wars, a few world wars, and a globally changing economy. Just one look at the bikes Orbea produces today is enough to know that the detail put into every part of these beautiful rides is without compare.
We always strive to give you our very best, including selection. Adding Orbea bikes to our lineup was a “no brainer.” Come in for a test ride and find out for yourself. I’d like to extend a personal invitation to our special Orbea Basque Night, Thursday, May 17th from 6-8pm. We’ll have food, beverages, music, and an opportunity for you to take a look at Orbea’s bikes up close (SEE DETAILS BELOW). I think you’ll love what you see.
Thanks again for your continuing support of “Beaverton’s Bike Shop.”
TURNING THE CRANKS
Learning from the Europeans
When you get down to the statistics (“Lies, damned lies, and statistics” aside), the gap that divides American and European cycling cultures seems wider than the Atlantic Ocean. From percentage of daily commute trips taken to cycling infrastructure to safety statistics, our European friends have us beat when it comes to the integration of the bicycle into daily life.
So, what can we learn from our European bros and sistas? What can we do to help integrate the bike more firmly into American culture? Here are a just a few ideas to help you feel more like a globally-conscious bicycle citizen:
1. Once a week, ditch the car and run errands on your bike. As one example, in the Netherlands, as many as 25% of all shopping trips are completed via bicycle. You can argue that Portland’s terrain doesn’t compare favorably to the pancake flat streets of Holland, but proper bike gearing (or electric assist bikes) make that argument fall as flat as Amsterdam’s streets.
2. If you lobby your governmental representative for just one thing, let your emphasis be on better bike paths, lanes, infrastructure, and public transportation integration with bikes.
3. Introduce a non-riding adult friend to cycling. The smile that adult cyclists wear when re-introduced to two-wheel transportation will be worth your effort.
4. Take the family cycling. A picnic is an easy way to start. Longer trips can come later when everyone is more comfortable with the concept of riding as recreation.
5. If you’re not racing yourself, go spectate at a local race. It’s the quickest way to mainline the love for the racing side of cycling.
6. Participate in a Gran Fondo, which are starting to crop up in America. Part race and part tour, these mass participation events can satisfy everyone from the casual rider to the hardcore racer.
WASHCO RIDE OF THE MONTH
Each month in CHAINRINGS, Sunset Cycles previews another great Washington County bike ride. With the varied terrain available in our area, each ride is certain to be a winner.
Our ride rating category is simple, ranging from one CHAINRING (easiest) to five CHAINRINGS (most challenging). Here’s the criteria:
One chainring: Flat ride, minimal climbing
Two chainrings: Rolling hills, short climbs
Three chainrings: Moderate hills, possibly some short, steep climbs
Four chainrings: Challenging terrain with numerous, longer climbs
Five chainrings: Very difficult terrain with numerous, steep, long climbs
This month’s ride: Taking it to the Bank(s)
RATING: ONE CHAINRING
After many months of serving up challenging hill climbs in our Washco Ride of the Month, we’re going to suggest something completely different this time. The Banks-Vernonia Trail stretches 21 miles on an abandoned (paved) railroad bed between the two towns, with parking on either end and at 5 points along the trail. It’s a very slightly uphill ride from Banks to Vernonia, so go that direction if you’d like a gentle downhill finish. Perfect for a family ride or to introduce new riders to cycling.
www.oregonstateparks.org/images/pdf/bv.pdf
TEAM NOTES
Sunset Team member John Bennion took an Orbea Orca for a spin recently and had this review to share with us…
The Bike: The Orbea Orca SFR. My set-up was the Orbea Orca Silver Frameset with the SRAM Force Compact Groupset and Shimano RS-30 wheels and Vittoria Diamante Tires.
The Good: Handling – This was the best part of the bike. I felt great on descents – stable and able to hold speed. Turning was also very easy – able to take corners much faster/tighter. It’s a very comfortable ride – still get the vibe of the road, but not harsh. Handlebar – it was a winged handlebar – very comfy when on the tops. Rear Shifting – SRAM is great on the back – crisp and fast. Looks – Gorgeous frame – the seatstays and chainstays are beautifully shaped and seemed effective in reducing ride thrash. I loved the paint job and the aero seat mast in the silver and gold series is sweet. Weight – With the Shimano RS-30 wheels and no pedals and bottle cages – I think this weighed in at 17.1 lbs. Very nice – even with heavier wheels.
The Not-So Good: Front shifting – I am a Shimano guy, and my normal ride is Ultegra SL – and I prefer Shimano shifting to SRAM. I have heard similar statements from other users. Shifting with the SRAM on the front was not as quick as I had hoped even with the compact chainrings.
The Verdict: Great handling, especially in descents. I also really like the ride feel. I would buy it with Shimano groupset, and I would like to ride it with a nicer wheelset (Shimano 6700 or better). As far a lateral stiffness goes – I have a hard time comparing it to my normal ride (Trek Madone 5.2 Pro). It was less stiff, but I am not sure if that is because of the frame or the wheels, and it was not troubling in the climbing we did. Definitely a great bike. I would love to get one.
NOTE: The Sunset Cycles Team will hold regularly scheduled rides from May through September every other Saturday at 9am, with departures alternating between our Bethany Village and Scholls Ferry stores. For more information on the Sunset Cycles Team, please ask a store employee.
SHOP NEWS
Orbea Basque Night
For one special night, the magical flavors, sounds, and sights of the famed Basque region of Spain are coming to Beaverton.
The iconic images of the Basque region–lush rolling hills dotted with grazing sheep, tiny hamlets connected by narrow roads, and the imposing Pyrenees mountains–are what many tourists envision when they imagine this northeastern corner of Spain. Digging deeper, one finds the true iconic image that connects the Basques with the world: The bicycle. For it’s here where one of the world’s finest bikes–the brand known as Orbea–is designed and built, based on a decades-long heritage of experience, tradition, and craftsmanship.
Sunset Cycles NW is honored to be the sole distributor of Orbea bicycles in the Portland metro area. On May 17th from 6 to 8pm, we will be open to the public for an exclusive evening of the food, beverages, music, and bicycles inspired by this region and bicycle brand.
You are invited to Sunset Cycles Bethany Village location to browse Orbea’s full line of bikes. From the hip “Carpe,” a modern flat-bar commuter bike, or the women-specific “Dama” (engineered for the discerning female rider), to the sexy “Orca,” a race-ready speed machine inspired by the Euskaltel-Euskadi professional cycling team and Olympic gold medalist Samuel Sánchez, there is an Orbea model for everyone to peruse. While inspecting the delicious bikes available, guests are encouraged to sample the selection of Spanish-themed snacks and beverages. Perhaps the Basque-influenced music will even inspire European travel planning…or at least the dreams of a continental vacation.
Please RSVP at 503-531-9254 or sales@sunsetcyclesnw.com
Team In Training Ride
Our store employee Ashley is part of Team In Training Oregon/SW Washington raising money for The Leukemia & Lymphoma Society. We recently found that Saris Racks is raising money for the same cause by donating a portion of the sale of special edition Bones 3 racks. 
Sunset Cycles is taking it a step further by donating the profit of the sale of this rack to my Team in Training fundraising. Purchase this rack and be part of the fight against blood cancers! To see if this rack will fit your car go to saris.com or give us a call at 503-531-9254.
Click here for more information on how to support Ashley and the Leukemia & Lymphoma Society.
Tigard Community Bike Ride
On Saturday, May 19th from 10-noon, join other riders for a community, family-oriented 10-mile from Tigard City Hall to Cook Park and back. It’s fun, non-sponsored, and FREE, with all ages and abilities welcomed.
SURVEY
Speak, oh ye denizens of the Sunset Cycles world! Give us your opinions on this month’s question…
CHAINRINGS — Sunset Cycles Monthly Newsletter
IN THIS ISSUE:
RIDE LEADER NOTES - PDX Bike Show in Review
WRENCH BENCH - Adjusting Your Rear Derailleur
TURNING THE CRANKS - It Must Be the Shoes
WASHCO RIDE OF THE MONTH - Spring Burn
GEARHEAD - Cordless Riding
TEAM NOTES - Mudslinger
SHOP NEWS - Facebook Contest / Orbea Basque Event
SURVEY - Your New Bike
RIDE LEADER NOTES
PDX Bike Show in Review
by Roger Colwell
When the dust had settled around the Oregon Convention Center in the wake of the 2011 PDX Bike Show, I was as optimistic as ever about the state of bicycle retailing–and cycling in general–than I had ever been. The show had resulted in a bunch of new business for our shop, and I felt invigorated from the shared energy and enthusiasm shown by attendees and exhibitors alike.
With that in mind, you can imagine my excitement when it came time for this year’s show in late March, which had been moved to the Portland Expo Center in North Portland. With a few years of bike show experience under our belts, the extravaganza offered endless possibilities for Sunset Cycles to spread the word about our two shops, build our brand, and showcase our top bike lines from Specialized, Orbea, and Ridley. Our incredible prize drawing package wouldn’t hurt either…I secretly harbored visions of the hoards descending on our booth, ignoring the other exhibitors, showering us with praise and affection, fanning us with palm fronds….
While this year’s show might not necessarily have been the embodiment of a crazy dream, it was, by all accounts, a rousing success. Show organizers have reported an attendance figure of nearly 6000, and vendors by and large were as happy as I was with the turnout.
In contrast to Seattle’s bike show, which has a 20+ year track record and an annual attendance of 8200, the three-year old PDX Bike Show is quite successful by a number of metrics. Still, what do we need in the Rose City to take the show to the next level? I can think of a few things:
• More manufacturers exhibiting
• More local bike shops exhibiting
• Deeper involvement from local bike clubs and racing organizations (OBRA, Portland Wheelmen, and Portland Velo…this means you!)
• Pro riders on hand to make appearances with their sponsors and to meet the public
• An expanded swap meet
• Rides or other events held in conjunction with the show
This isn’t an exhaustive list by any means. But it is a start to help brainstorm ideas for our next steps. If Portland really is the greatest city in the U.S. for cycling, it deserves the biggest and “baddest” consumer bike show anywhere.
If you were able to make it to the bike show, thanks for supporting our sport and stopping by to say hello. As for the Sunset Cycles presence at future versions of the PDX Bike Show…that’s something you can count on. I feel confident in our ability to provide the best selection and service to Portland’s west side cyclists, and we’re proud to put that on public display.
Thanks again for your continuing support of “Beaverton’s Bike Shop.”
WRENCH BENCH
Adjusting Your Rear Derailleur
It’s a problem every cyclist experiences: Your shifter cables have stretched, resulting in a chain that’s jumping all over the place. In this short video, you’ll learn how easy it is to make the fine tune adjustments to your rear derailleur for buttery-smooth shifting that’s as crisp as the day you bought your bike. NOTE: If these adjustments don’t work for you, please bring your bike to Sunset Cycles, as a number of other issues (chain wear, worn/dirty cables & parts, etc.) might be present.
TURNING THE CRANKS
It Must Be the Shoes
With three major contact points on the bike to consider (hands, butt, feet), it’s curious that many riders overlook any one of the three. This month, we look to the feet, highlighting the importance of cycling footwear and the factors involved in proper shoe fit and cleat position.
LENGTH: Since the sole on a bike shoe is rigid, you don’t need to worry about having much room for forward toe movement. Your toes should rest as close to the end of the shoe as possible. A good test is to stand with shoes properly cinched down, wiggling your toes–if they move freely and don’t hit the end of the shoe (but are no more than a centimeter from the end), you’ve found the right shoe length.
WIDTH: A common complaint is, “I had to buy a larger size because my feet are wide.” Often, it’s not the width of your foot, but the lack of proper arch support that lends a feeling of width. Unfortunately, most shoes off the shelf come with poor insoles. Consider buying a set of good aftermarket insoles you can use when you’re shopping for shoes. We sell a great insole made by Specialized which comes in 3 different amounts of arch support. Also, ask about our “arch O-meter,” which will accurately display the type and size of insole you might need. Finally, cyclists who have very wide or very narrow feet can choose from a shoe brand such as Specialized, who offers narrow, medium, and wide shoes in some models for fitting these tricky types of feet.
CLEAT POSITION (fore/aft): If your shoe is even a half size too large, it’s likely that your cleats are positioned too far forward, resulting in lack of power and comfort. Because your foot contains what biomechanic engineers call a “pre-stressed” arch, your cleats must rest far enough back on the shoe to properly engage the spring in the arch. A cleat mounted too far forward results in your foot flattening out and loss of power.
CLEAT POSITION (lateral): Ideally, you want your hips positioned over your knees and ankles for the proper alignment of bones. Proper lateral cleat adjustment can accomplish this.
TILT: A good insole, accurate shoe fit, and proper cleat position only take us part of the way toward maximum power and comfort. Roughly 85% percent of us have some degree of VARUS, that is, we put more weight on the outside of our foot than on the inside, which robs us of power and stresses the knee. The solution is to get the shoe parallel to the cleat, either by using a shim under the toe of the insole, or between the shoe and the cleat, which you tilt the entire shoe/foot combo. Many riders need a combination of these for true correction. As a nod to this 85%, Specialized builds a degree and a half of correction into their shoes, which alleviates at least one step in correcting for varus.
Our fitting expert John is happy to offer his professional advice to help solve your shoe/insole/cleat issues. Just ask on your next visit with us.
WASHCO RIDE OF THE MONTH
Each month in CHAINRINGS, Sunset Cycles previews another great Washington County bike ride. With the varied terrain available in our area, each ride is certain to be a winner.
Our ride rating category is simple, ranging from one CHAINRING (easiest) to five CHAINRINGS (most challenging). Here’s the criteria:
One chainring: Flat ride, minimal climbing
Two chainrings: Rolling hills, short climbs
Three chainrings: Moderate hills, possibly some short, steep climbs
Four chainrings: Challenging terrain with numerous, longer climbs
Five chainrings: Very difficult terrain with numerous, steep, long climbs
This month’s ride: Spring Burn
RATING: FOUR CHAINRINGS
It’s time to blow the carbon out of the engine, clean the rust off the chain, and lube the chassis…this 35.6-mile “Spring Burn” will test your early-season fitness. The loop, which starts and finishes at our Bethany store, features two monster climbs: The 3.5-mile climb near the start to the top of the West Hills and the 3-mile burner from Highway 30 up the infamous NW Logie Trail Road. Scenery? You bet. Oxygen debt? A real possibility! Here’s a full route description, map, and elevation profile, all receiving the official Sunset Cycles stamp of approval.
GEARHEAD
Cordless Riding
No cables…No problem!
While not an entirely new innovation in the world of cycling, cable-less electronic shifting systems do offer a radical departure from traditional cable-driven systems. Over the past ten years, the big players in the component market have experimented with electronic shifting, but Shimano’s newest generation, Di2 (Digital Integrated Intelligence) brings the technology into reach of the average cyclist.
Any cycling innovation carries inevitable questions of reliability and dubious benefits, but Shimano hit it out of the park with this one. The system enables you to shift gears faster (especially on the front derailleur, which moves 30% faster!), gives an accurate and effortless shift, eliminates cables and housings from an otherwise “clean” bike, and removes potentially worn or stretched cables from the riding equation. The front derailleur even has a self-trimming function for wacky gear combinations.
You will sacrifice a few grams in weight, and of course, the systems isn’t free (electronic Dura Ace kits are north of $3k; Ultegra much less at $1500). Battery life? Not really an issue: Shimano estimates you can ride up to 620 miles on a single battery charge.
Still not convinced? Our informal poll of a recent European spring classic race showed over half of the pro peloton riding electronic shift-equipped bikes. Ask at either of our shops for a demo of this innovative and eye-opening technology.
TEAM NOTES
Sunset Cycles at Mudslinger
Greg Kempthorn: I remember the first day I tried downhill skiing: I could turn left but had absolutely no idea how to turn right. It made for some good entertainment and I got down the hill and tried again. I’ve only skied about 6 times since. That’s kind of how it went at Mudslinger. The first lap was about survival. Bikes aren’t supposed to slide all over the place, are they? And when they do, how do you control them? Cross courses definitely offer a lot of challenges. But when you add the steep downhill with cutbacks, roots and trees brushing up against your shoulders, that is an extra skill one MUST have. The first lap was huge learning curve. I got off the bike several times to let groups of riders decend past me because I was really tense, and I wrecked a few times on the first lap.
Sunset Team member Greg Kempthorn at Mudslinger. Photo courtesy of Shane Young/oregonvelo.com
Mostly just bailing out as I “ran out of talent” as my teammate Dan would say. Fortunately, I was able to regroup with most of these guys on the hills which was starting to give me some confidence. The second lap was faster, but I had a bad wreck as I was decending down the slimy wet clay road and hit a dipty doo a little off angle. No injuries except for a small bruise and some swelling on the inside of my right ankle bone where my bike came down. I made sure I applied Jeff’s wisdom to not get too close to the rider in front, especially on descents. It was good advice because a guy went flying head over heels with his bike flipping up in the air as he braked a little too hard. The last eight miles I was pretty tired, and started to get some cramps in the front right quad and calf. Maybe the 42 degree wet weather had a little to do with it. So, I’ve got that one behind me and may just have to try another one! Can you teach an old dog new tricks? We’ll see. I secretly thought I would do better, but it really didn’t matter; I had a blast! And isn’t that what it is really about?
Russell Weyant added: I’ve done countless mountain races, but for some reason, I was feeling a bit unsure the night before. Schedule, age, family, and weather…it adds up to limit the time you would like to train; but having fun is what seems to be the most important to me. Nerves aside and food in me, we headed to the race as the pouring rain started. It didn’t let up and only looked worse as we pulled off of I-5 toward Corvallis. The rain got worse as we got closer to Blodgett…
From the start, I jumped out and clung to 4th wheel for a while as we were pacing up the first hill. I started to slip and slide but found a nice rythim for myself. Made it up to shortcut, the first singletrack and cleaned it, I was not clean at this point by any means but started to pick off a few more riders and then hit the downhills. I LOVE my new ride with suspension. I picked off a lot of riders on the down as I expected. Back to climbing, I started to pick a few up and was in a groove. Hit Staircase and while it is a tough one, I did catch the tail of the 1′s and passed a few there as well. Back to to the down hill or “the nice brown slip n’ slide” as it’s known. I even cleaned Root Down, the off camber rooted section and made it pass 5 guys all walking. I felt really good but then the legs started to fizzle on the last climb to the top again, then went back and forth with a few guys and even stopped and gave a CO2 to a guy who had flatted 5 times. Karma just seemed like a good thing at the time. Made up time on the slip n’ slide of Collarbone and Panama but then lost a few spots on the run in to the finish line.
Overall, I thought i was closer to the front then I was, 16th with a time of 2:28, but it could have been worse and I had a blast on the downhills–maybe Super Ds are the racefor me? Too bad it was so wet and cold that we couldn’t show our colors off better but there is much more racing to come. It was great to be there with the team–pouring rain or not, I had a fun.
Congratulations to Russell (16th place) and Greg (4th place) on their muddy finishes!
NOTE: The Sunset Cycles Team will hold regularly scheduled rides from May through September every other Saturday at 9am, with departures alternating between our Bethany Village and Scholls Ferry stores. For more information on the Sunset Cycles Team, please ask a store employee.
SHOP NEWS
Weekly Facebook Prizes
Be sure to find Sunset Cycles on Facebook. Each Tuesday, we’re posting a great FREE prize, and we draw the winner’s name on Thursday. It’s your chance to win some incredible prizes–just last week we gave away a pair of Crankbrothers Candy pedals (retail value: $80)! Like us now on Facebook and post a comment to be entered.
Orbea Basque Event Coming Soon!
Keep an eye on our blog, website, and Facebook page for an upcoming EXCLUSIVE event that you can’t afford to miss–a wonderful event where Sunset Cycles will bring a bit of Basque culture, food, music, and of course, CYCLING to Portland’s West side. 
Artisan-crafted bikes from Orbea will be available for test rides and close inspection. Coming in mid-May.
SURVEY
Speak, oh ye denizens of the Sunset Cycles world! Give us your opinions on this month’s question…
PDX Bicycle Show Raffle Results
As a thank you to our raffle entrants that visited our booth at The Bike Show over the weekend, $870 of product was given away this afternoon. Entrants simply agreed to receive our informative monthly eNewsletter to become eligible. If aren’t already getting the newsletter, follow this link to enroll. You will not be pestered by multiple emails, nor do we share your email address with anyone else. Here are the winners:
- Barmitts Hand Warmers – $40 value — Drew Carlson
- Tifosi “DEA” Sunglasses – $60 value — Karolin Lennon
- Tifosi “Slip” Sunglasses – $60 value — Ben Berman
- Specialized “Lithia” (wmn’s) Comp Gel Saddle – $90 value — Danielle Winslow
- Specialized ” Avatar” (men’s) Comp Gel Saddle – $90 value — Nick Distefano
- Lazer “O2″ (wmn’s) Helmet – $100 value — Debbie Meisinger
- Lazer “O2″ (men’s) Helmet – $100 value — Keith Shribbs
- Endura “Convert” Raincoat – $130 value — Doug Hicks
- Orbea “Odin” Helmet – $200 value — Steve Bice
Be sure to visit the above links of the companies that help provide the fantastic products that were given away. Congratulations to all of the winners! You will be contacted via email to pick up you prizes. If you are one of the lucky names drawn, we would love to hear about your experience with the product by making a comment on the blog post. All prizes must be picked up no later than April 15, 2012.
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Sunset at PDX Bicycle Show
A definite thumbs up for the 2012 PDX Bicycle Show! Promoters Aaron and Adriana pulled off yet another great show attracting a few more manufacturer’s and bike shops to the new location at the Expo Center in north Portland. When first announced of the move from the downtown Convention Center I was a little skeptical, but it proved to be a shrewd move as the set-up and take-down was a breeze. Parking, always an issue at the Convention Center was non-existant at the new venue. In addition to the parking, easy in and easy out, outdoor test rides and the free next door “Better Living Home and Garden Show” made the price right for attendees.
Sales reps Keith Seed (Orbea), Chuck Hook (Ridley) John Forbes and I (Roger Colwell) talked with tons of people both days. Seems everyone wanted to learn more about the electronic shifting found on the Orbea Orca and the Ridley Noah. It was fun to see eyes light up as the derailleurs moved so quietly with a simple push of a button. No cable stretch here!. The Orbea Capre was also a big hit – very cool Portland-ish flat bar bike with hydraulic disk brakes. Lots of bicycle “touchy-feely” going on at the booth.
Seemed to me a higher representation of families visiting this years event, which was great to see. Not uncommon to see 3-7 year olds cruising around pedal powered as well as on their “scoot” bikes. Several of the little tikes took on some of the trick ramps that the “big boy free riders” were hitting. Our booth backed right up to the demo area, so we got a first hand look at all of the goings on.
Great Show which promises to be bigger and better next year. Here are some photos of this year’s event. Enjoy! Be sure to visit the Bike Portland.org for additional photos and review.
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PDX Bicycle Show…Coming Soon!
In a city filled with hipsters riding unicycles in kilts, dressed as Darth Vader, playing the bagpipes…in a city where the term “fixie” isn’t met with a blank stare…in a city where bicycle commuting to a downtown office is often viewed as the norm rather than the exception…could there be more anticipation for a two-wheeled fueled consumer trade show than there is for the 3rd annual PDX Bicycle Show?
With just one week until the mass extravaganza of all things bicycle (held this year at the Portland Expo Center in NoPo, near PIR), excitement in our shop is mounting as we scramble to prepare our booth and show presentation. The entire expo will be filled with plenty of eye candy, including at our booth. When you stop by our 10′x20′ home away from home, you’ll be treated to views of incredible bikes from Orbea, Ridley, and Specialized, along with information about our new custom fitting services and other store events.
Stop by to drink in the Sunset Cycles Experience and sign up for our FREE product giveaways, which total over $650. With the price of gasoline these days, that’s a figure worth a second look…your ride to the Expo center might prove to be a shrewd investment.
More show details HERE.
CHAINRINGS — Sunset Cycles Monthly Newsletter
IN THIS ISSUE:
RIDE LEADER NOTES - Building Our Store Atmosphere
WRENCH BENCH - Mounting Tricky Tires
TURNING THE CRANKS - Spring Cleaning
WASHCO RIDE OF THE MONTH - Sherwood Wilsonville Lollipop
GEARHEAD - Fender Bender
TEAM NOTES - Jack Frost Time Trial Report
SHOP NEWS - Women’s Ride Day / PDX Bike Show
SURVEY - Spring Cleaning
RIDE LEADER NOTES
Building Our Store Atmosphere
by Roger Colwell
Nobody…and I mean NOBODY!…likes to shop in a store where clerks are pushy (or inattentive), merchandise is poorly displayed (or never available), and the general ‘feel’ of the store is…well, just a negative vibe.
This is exactly why we put great emphasis on building an extraordinary customer experience at Sunset Cycles. Just when we feel good about how we’re serving our cycling community, we try to regroup and ask ourselves what we could be doing better.
It’s an attitude we’re trying to extend to every part of the buying experience. From the moment you set foot in one of our two locations, we promise you’ll be greeted promptly and courteously (but not feel like you have vultures circling over your head). If you ask to look at something in particular, we promise to show you what we have to offer, and gently make our professional recommendations on an alternative or two. If your bike needs service or a quick inspection, we’ll take a look and help you determine the best course of action, without selling you services you don’t need (underbody clear coating or teflon-lined brake cables, anyone??). And when you’re ready to depart, we’ll ensure that your checkout process goes swiftly and smoothly.
The quest to build the best store atmosphere extends outside our doors, too. From how we share information with you–via this newsletter, our blog, website, Facebook, etc.–to our bike expo booth and our shop tent at events, our mission is to enhance your enjoyment of cycling. Period.
If we can do that by helping you find a new bike, great. We’re confident you’ll be happy on any of the brands we carry. If it’s by delivering the best custom fitting service available in Portland, fantastic. We’re sold on the service ourselves!
Building and improving our store atmosphere to better serve your needs is a mission that never ends at Sunset Cycles. Anytime you have suggestions on how we can better accomplish this, please let me know personally via email.
Thanks again for your continuing support of “Beaverton’s Bike Shop.”
p.s.–Ladies: Don’t miss an exciting event at our our Scholls Ferry Rd. store in Beaverton on March 18th…see below for details on how we’re helping celebrate National Women’s Ride Day. r.c.
WRENCH BENCH
Mounting Tricky Tires
Sometimes, new tires (especially on racing bicycles) are a bit tight, making mounting new ones on your rims a tricky proposition. Our bike technicians are red hot and running this month with a short video lesson on how to make the job much easier with a handy, inexpensive tool.
TURNING THE CRANKS
Spring Cleaning
Springtime: The season when robins return to the gardens tweeting (no internet account required) their alarms, triliums make their spectacular forest comeback, and college basketball prognosticators wage water cooler bracketology war. But what about the cyclist? How does he or she jump on the Springtime springboard and tweak the systems that will ensure an exceptional riding season?
There’s no reason cyclists can’t benefit from a “Spring cleaning” of their own. Starting with your bike itself, then making considerations about your diet and mental well-being, here are a few ideas to rejuvenate your riding.
Your bike is an easy place to start. Winter riding can extract a heavy toll on your ride, so look to areas that might be a bit tired: Worn brake and shifter cables, tires that have seen better days, and brakepads rubbed to the nub by winter grit. Go deeper with your maintenance by having your Sunset Cycles technician inspect your bearings, chain and cassette. Just like a regular oil change for your auto, this basic seasonal tuneup will take you many more miles down the road.
Any Spring cleaning that doesn’t include an inspection of your diet wouldn’t be a Spring cleaning at all. Now is the time to take a look at what you’ve been eating the past few months and consider how you can improve “what goes in.” Start a food diary if you can–what you read after a week might surprise you. Cutting back on winter comfort foods (read: high carbs, fat, and sugar) can produce results on the scale and in the saddle. Scour your grocer’s produce section for new, seasonal releases. You might even consider a cleanse, fast, or other method of bridging the seasons from a nutritional standpoint.
Finally, Springtime is a great time to consider the mental component of your riding. While some adopt a “let the road glide under my bike” approach, other riders prefer to condition their brain for the rigors of the season ahead (especially if their summer includes racing or tough tours). Start by rising earlier with the increasing daylight…and getting to bed earlier. The connection with the morning often brings new perspective to your riding. Search online for new philosophies of training, performance, and mental conditioning. And re-evaluate goals you might have set at the end of last year, basing any changes on the quality and quantity of your winter training.
WASHCO RIDE OF THE MONTH
Each month in CHAINRINGS, Sunset Cycles previews another great Washington County bike ride. With the varied terrain available in our area, each ride is certain to be a winner.
Our ride rating category is simple, ranging from one CHAINRING (easiest) to five CHAINRINGS (most challenging). Here’s the criteria:
One chainring: Flat ride, minimal climbing
Two chainrings: Rolling hills, short climbs
Three chainrings: Moderate hills, possibly some short, steep climbs
Four chainrings: Challenging terrain with numerous, longer climbs
Five chainrings: Very difficult terrain with numerous, steep, long climbs
This month’s ride: Sherwood Wilsonville Lollipop
RATING:
TWO CHAINRINGS
This 40-mile “lollipop” shaped loop starts from our Beaverton store at SW Scholls Ferry Rd. & Barrows, and features only two climbs of note: one steep 3/4-mile climb (mile 6) and one longer ascent (NE Bell & Leander Dr.; miles 25-30). Enjoy the rural scenery and riverside views of the Willamette as you head south from our store, through Sherwood, skirting Wilsonville, and finishing with a ride through Newberg. A full route description, map, and elevation profile can be found here.
GEARHEAD
Fender Bender
If you live in the Northwest and wait for sunny days to ride…you’ll find very few days to get out on your bike. Riding in the rain (or on wet pavement) is much more pleasant with the addition of fenders to your bike. This month, we’d like to highlight a new model that’s really been turning heads in our store lately.
SKS Raceblade Long Fenders
The new Raceblade Long from SKS is already rocking the fender world. The Raceblade Long has the splash coverage of a full fender but with the benefit of a quick release fender set. An optional/removable 6″ flexible mudflap adds additional spray coverage. The fenders perfectly adapt to the radius of the wheel by changing stay length with adjustment pin, and the skewer mounting bracket offsets/angles outward for dropouts that are not flat (Ritchey style, carbon, etc). If the simple installation still seems a bit tricky for you, a nice bike technician from Sunset Cycles will be happy to assist you. Available for 700 x 18-23 tires in black & silver. $55. A cool product video:
TEAM NOTES
Sunset Cycles at the Jack Frost Time Trial
Kyle Remington wrote: Sunday morning, Vancouver Lake, 38 degrees, wind calm and slightly sprinkling. The majority of cyclist are in, as Dan puts it, their sperm helmets. Me, I’m nervous because I am in the worst shape in recent history, due to my love of my american lifestyle in December. The turnout is real good, which is suprising with the weather conditions. Me and Greg and a friend named Matt Kennedy are the only Sunset Cycle colors here today. This is the 6th year that Greg and I have gone head to head in this race and the record is 3-2 Greg. We both had a good warm up on stationary trainers and Greg started three and a half minutes ahead of me and Matt two. Right before Greg started the rain/snow mix started falling. Greg started and held steady with his 102 cadence and 177 heartrate that he has had the last five years. Me, I’m held up, because i cant start my Garmin with my new big, fat, specialized, wind, and water proof gloves on. Finally, I just gave up and got serious. Head and side winds most of the way and a lot of “Am I there yet” thinking. Precip stopped half way through, but felt strong almost the whole way. Two fast looking triathletes past me on the last stretch, which helped me pick up the pace and finish strong. Did a cool down and shivered all the way home. Greg got a personal record for himself and is now ahead of me 4-2.
The highlight of the day for me was seeing 70+ year old Clark Henry do the Jack Frost again after getting hit by a car this year. The first year I did this event I met him and his rain gear was a Hefty garbage sack, with arm holes through the upper corners. His bike was, and still is a Land Shark. He recently got a sperm helmet after hearing the most time is saved with one of these. Well, I went in search of him and found him just before his race. I asked him if he was back to full strength after his accident this year and he told me, “Not really, I still take pain meds every night so I can sleep.” He said, ” I broke all my ribs on my right side, punctured both of my lungs and bruised my heart.” I don’t know what his inspiration is, but that is a bonified tough ol’ bird!
Added Greg Kempthorn: Sure it wasn’t 28 degrees? What is the wind chill averaging 24 MPH? Anyway, still a great time. I felt absolutely comfortable and relaxed at a higher cadence despite a 96% of max heart rate the whole way. The last 6 years I ranged about 97 to 105 cadence. No matter how many hills, squats, power intervals, etc, I am not a masher. Every time I dip below 95 RPM (maintaining the same speed) in a TT my legs burn and heart rate gets way too close to max. It is just not efficient for me. Maybe it’s just being relatively new to the sport and not having a lot of miles and experience. This year did add a challenge as Kyle said, it began slushing right at the start. Kind of challenging mentally to TT in those conditions. I slowed WAY down on the second corner both ways assuming it had frozen precip waiting for me. I believe everyone got through safely though. Saw Kyle and Matt and did a little wave as they came by (really encouraging by the way). Experienced a little bit of cramping the last three miles due to VERY cold legs. I usually do a 4 mile run right after. But only managed 2 miles because my feet were so numb (water soaked right through my shoe covers). Ready for some warm weather or at least drier conditions. Kyle, we need to consider a disc wheel cover next year to add to our modified road bikes! Or what the heck, just get a full blown TT bike with a disc wheel like everyone else. Can you tell I am envious?
Congratulations to Kyle and Greg who finished 29th and 22nd in their respective categories.
Sunset Cycles team members prepare for the Echo MTB race
NOTE: The Sunset Cycles Team will hold regularly scheduled rides from May through September every other Saturday at 9am, with departures alternating between our Bethany Village and Scholls Ferry stores. For more information on the Sunset Cycles Team, please ask a store employee.
SHOP NEWS
Bike Show–24 & 25 March
Visit Sunset Cycles as we take the PDX Bike Show by storm March 24-25 at the Portland Expo Center. In addition to the cool things at our booth, you’ll find vendors of all stripes ready to show you their coolest new offerings. We’ve got some exciting things lined up for our own booth, so please stop by, say hello, and feel free to call the Sunset Cycles booth your own while you’re at the show. www.pedalnationevents.com
National Womens Ride Day
Sunset Cycles will be hosting a Women’s Ride Day from our Scholls Store on March 18th at 11am. This will be a no-drop fun social ride with two route options (both will be mostly flat) and guided by a few of our Sunset Cycles staff/team members. Men are welcome, but must be accompanied by a woman!
Whether you’re an accomplished rider or a first-timer, Women’s Ride Day events will help you strengthen your relationship with your bike and with other women in your area who ride. We might even have a few free giveaways.
Please RSVP via our Facebook page.
SURVEY
Speak, oh ye denizens of the Sunset Cycles world! Give us your opinions on this month’s question…
Women’s Ride Day March 18th
On March 18th Sunset Cycles will be hosting a Women’s Day Ride from our Scholls Store. This will be a no-drop fun social ride. There will be 2 route options and both will be mostly flat and guided by a few of our Sunset Cycles staff/team members. Men are welcome, but must be accompanied by a women!
Whether you’re an accomplished rider or a first-timer, Women’s Ride Day events will help you strengthen your relationship with your bike and with other women in your area who ride! (There might be some free giveaways also!)
Who- You, your bike and all your road riding gear.
What- A social no drop women’s ride.
Where- Sunset Cycles Scholls.
When- March 18th 11am.
Please RSVP in the comments on our Facebook or on this post!
TNT Event
Sunset Cycles will be holding a special event for Team in Training on March 1st and 6th 6:00-8:00pm at our Bethany store. We have brought together a group of expert speakers with years of personal experience and knowledge to share the wealth on these two special nights!
Here is quick rundown of what will be going on.
- Clinic #1: Thursday, March 1 from 6-8pm.
- 6:00 John Forbes – Importance of the right bike fit.
- 6:30 Ken McClenahan – Specialized rep – choosing the right bike
- 7:00 Greg Pressler – Shared competitive endurance experiences; proper body fueling
- Clinic #2: Tuesday, March 6 from 6-8pm.
- 6:00 Keith Seed – Hammer rep; proper body fueling (30 minutes)
- 6:30 Greg Pressler – Shared competitive endurance experiences. (30 minutes)
- 7:00 Tim Anderson – Endura rep; having the proper clothing (30 minutes)
- Training Ride: Saturday, March 10 from 8-11am
RSVP in the comments below or shoot us a e-mail (sales@sunsetcyclesnw.com)
CHAINRINGS — Sunset Cycles Monthly Newsletter
IN THIS ISSUE:
RIDE LEADER NOTES – Following the Trend
WRENCH BENCH – Taping Your Handlebars
TURNING THE CRANKS – An Intro to Orbea
WASHCO RIDE OF THE MONTH – North Plains Pyrenees
GEARHEAD – Pedal to the Metal
TEAM NOTES – Meet the Team Ride: An Unedited Recap
SHOP NEWS – Team In Training / Eugene Cycling Job Fair
SURVEY – Electric Bikes
RIDE LEADER NOTES
Following the Trend
by Roger Colwell
One of the best things about being an independent bike dealer is the access I have to our customers. I wouldn’t trade the daily interactions for anything, as it really helps me stay in touch with the latest needs and concerns of the bike-riding public.
I always find it interesting (and I completely understand) when our customers ask me about trends I’m spotting or following in the bike business. As a long-time cyclist myself, I’ve always been curious about the “latest and greatest” in my hobby of choice.
With things in the bike business (and business in general) moving at the speed of sound, it’s difficult to follow every trend all the time. But there have been a few recent developments I find compelling.
First, I’ve witnessed an incredible upsurge in non-competitive road cycling, as evidenced by the popularity of challenging Gran Fondo events and multi-day cycling tours. Bicycle manufacturers haven’t ignored this trend: The trickle down effect is an increase in the types of bikes favored by Gran Fondo riders, such as Sunset Cycles’ new line from bike superstar ORBEA (see more below).
In the tech category, I’ve been impressed with the massive improvements in lighting technology. More lumens (read: brighter lights), with smaller batteries and lower price points put the strongest lights within reach of the tightest bike budgets. Another interesting item we might be seeing more of very soon: Disc brakes on road bikes as the standard rather than the exception.
I’ve also noticed a re-emphasis on custom services such as bike fitting, a topic we covered extensively last month. Cyclists have come to realize the value of a professional bike FIT is nearly as important as the quality of the bike itself.
Finally, I believe the electric assist bike category (a.k.a. “electric bikes”) is about to explode in popularity. A few vendors have shown us their offerings in this category lately, and what they have might surprise you. We would love to hear your opinion on this subject…let us know what you think in our POLL below.
Regardless of how the winds of change blow from cycling season to cycling season, a few standards remain firmly in place at Sunset Cycles: Attention to detail. An emphasis on quality for every product we sell. And an absolute insistence on delivering the highest level of service to every customer who walks through our doors.
Thanks again for your continuing support of “Beaverton’s Bike Shop.”
WRENCH BENCH
Taping Your Handlebars
Thanks to our first rate bike technicians for this dazzling display of handlebar tape wizardry!
