Archive | July 2012

Test the Best (2013 Specialized Road)

Sunset Cycles has partnered with West End Bikes to showcase the new 2013 Specialized road bikes on Saturday, August 4th from 9am to 3pm. Demo truck & trailer driver Catherine Cooper of Specialized will be giving everyone a chance to ride their newest bikes. Stop by the intersection of NW Skyline and Germantown Rd. and take a new bike for a spin.

You already know about the scenery (and hills) in this area that can take your breath away, but we’re confident Specialized’s new technology might make your heart skip a few beats, too.

Enjoy the pictures below from a event earlier this year.

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Sunset Cycles in The Oregonian

Here is a peek into what Sunset Cycles along with John Forbes have to offer you in bike fitting. We were excited to have Kelly House of the Oregonian and here photographer down to talk with John about what he can do with a bike fit. Check out the article and video and let us know what you think. If you are interested in a bike fit please call or e-mail us at 503.531.9254 or

Like to the story on Oregon Live- CLICK HERE

Specialized Dealer Event – 2013 – Day 3

Today wraps up another successful product launch by Specialized. Lots of great stuff is in store for consumers for 2013. Specialized never disappoints me. “Crossbird 2013” pitted dealers/key staff members from across the county against one another in a series of cyclocross races in the upper parking lots.  A rousing crowd armed with cowbells and thunder sticks cheered on their favorits. What a fun way to round out a great event. For those customers that might  be interested, I will return with the full compliment of Dealer Catalogs and would love to share with you what I have learned. –Roger

With the Specialized road demo tents in background, “Crossbird” racers compete on their 2013 Crux bikes.

Specialized Dealer Event – 2013 – Day 3 (morning)

This is going to be short and sweet as I am “sandwiching” this quick post between lunch and the next presentation. Did some terrific rides this morning – Allez Race w/Rival; Crux Expert Carbon Disc and finally the all new Roubaix SL4 with the “Cobl Goble-R seatpost. All I can say is fantastic – light, stiff, but a plush ride nevertheless! Rode the Crux from 8,500′ to over 9,500′ (about 1/2 on gravel) with nary a whimper – at least not from me. Nice, nice bike. –Roger

Roger getting ready to launch the new Roubaix SL4 up the hill along with our sales rep Isaac on a Crux.

Specialized Dealer Event – 2013 – Day 2

WOW! Where do I start? What a absolutely great day. Yesterday’s late afternoon thunderstorm knocked down any sign of dust making for perfect mountain bike riding conditions. Slathered up with lots of sunscreen to prevent getting sunburned while riding the chairlift up the mountain, I chose a carbon Epic 29’r for the first trip down. The single track route matured nicely from when I first rode three years ago, and the Epic handled it beautify. My next bike of choice was a Pro Camber carbon 29’r. For 2013 both models come with Specialized proprietary “autosag” making suspension setup a breeze. The machines worked flawlessly with operator error accounting for a couple of instances of not being able to keep the rubber side down. Nothing broken, but the Camber’s right brake and shift levers did get a little askew. That’s what mechanics are for, right! Some great presentations rounded out the rest of the day – equipment, fitness/urban bikes and finally road performance. The much rumored Roubaix SL4 and disc brakes on road bikes are here. Road demo is scheduled first thing in the morning. Stay tuned.  –Roger

On display is the new Specialized Turbo electric bike. Introduced in Europe earlier in the year the Turbo will not make it into the US until 2014 having been described as “to fast” with a top speed of 28 mph.

Specialized Dealer Event – 2013 – Day 1

Just an hour southeast of Salt Lake City is Snowbird ski resort, this year’s dealer event venue. Last here in 2009, more than 500 dealers and 200+ Specialized staffers pretty much take over the resort. Women’s products, ATB/kids and performance mountain were on today’s agenda. Most impressed with the trade show approach literally under a large tent was very cool. Very nice lighting, product category segregations and displays are very well done.  More presentations and mountain bike demo tomorrow. –Roger

Carbon Cobl Gobl-R seatpost found on the S-Works Ruby Di2 women’s road bike; craziest thing I’ve seen so far.

Specialized Dealer Event – 2013

Arrived at Salt Lake City, UT Sunday afternoon and headed direct to the brand new Specialized distribution warehouse; less than 10 minutes from the airport. A very impressive, nearly 1/4 million square foot facility.  Their double check well organized system, turns our orders quickly and accurately many times arriving in less than 3 days.  Nice job Specialized!

Specialized Salt Lake City, UT distribution warehouse.