2013 Ridley Preview
Last week Sunset Cycles was lucky enough to get a sneak preview of the 2013 Ridley Cross bike line. Our own Chuck Hood (Ridley/QBP) and Todd Schmidt (Ridley USA) all the way from Minnesota came in to tell us a bit about the new bikes. From the product we have seen the 2013 bikes look very promising. Hayes disc brakes dominate the model line handling all your braking needs along with some nice new wheel options. Bikes will be showing up in the next month, stop by and check them out.
A little about Ridley-
Flanders, the Flemish region of Belgium is infamous for serving up the harshest cycling conditions- where driving rain, cobbled non-category climbs, snow and ice are the norm for its 6,000 racing clubs. This place, the pounding heart of a passionate cycling nation where the most revered Spring Classics unfold, is the cold steel anvil where flesh and bone are forged into the greatest racers of all time. This is Belgium, home to Ridley Bikes, and it is here where our products are engineered, hammered into raw form by the roads themselves, and where we refine them in competition.
This is Ridley. We are Belgium.
RIDLEY DEVELOPMENT PHILOSOPHY: “FORM FOLLOWS FUNCTION”
On all Ridley frames we follow one development philosophy – ‘FORM FOLLOWS FUNCTION.’ Every tube shape, frame construction and geometry is chosen for a specific reason. From the beginning, reliability, stiffness and strength have been the essence of our design. Why take risks in designing when nature offers some solid and well proven examples? Most of our tube shapes are inspired from shapes found in nature. For example in our road range a water droplet shape is featured in our aero shape, an oversized circle is the basis for our stiffness to weight range and a diamond is foundation for our strength range. Reinventing and optimizing nature’s examples have led to a range of top performance bicycles. These are the fundamentals required to resist the toughest cycling conditions in the world, our home ground – BELGIUM