CHAINRINGS — Sunset Cycles Monthly Newsletter


RIDE LEADER NOTES – Winding Down, Gearing Up
GEARHEAD – Meet the Staff: John Pearson

TEAM NOTES – An Interview with Jeff Otto
ONE LAP – Cycling-related news from around the globe
SURVEY – Your Cycling Bucket List



Winding Down, Gearing Up

by Roger Colwell 

Every year when I flip the calendar page (o.k., so call me “old school!”), I can’t help pausing for a few moments to contemplate on how quickly time seems to fly. Wasn’t it just a few days ago when we were riding through the warm afternoon sunshine, enjoying backyard barbeques, and watching the sun go down around 9:30? Nope…that was many months ago. But it sure seems like yesterday.calendarpage

Today, I’m getting ready for the holiday season, both in the shop and in my personal life. Checking off lists, making sure travel plans are finalized, and trying to get in a few rides when the weather gives me a chance. At Sunset Cycles, we’re doing a ton of bike tuneups (have you scheduled yours?), stocking the shelves with holiday gifts (see below for our staff picks), and decorating the walls and windows to reflect the season.

At the same time we’re winding down from a busy year, we’re also gearing up for 2013, with plenty of exciting things in store for the coming year. You might have heard that we lost our lease on our Beaverton store, which will only help us to better serve you at our Bethany Village location. Our Sunset Cycles racing team has had an incredibly successful year. Bike fittings remain an important core service. And our core bike and accessory brands have proven critical to our success–when you offer exceptional quality to your customers, success is bound to follow.

As you wind down your own year with an eye toward gearing up for the next, our entire staff would like to thank you for your patronage in 2012. No business is without its challenges, ours included. Our customers make us who we are, energize us, and keep us setting our bar higher every year. Thanks again for your continued support of Sunset Cycles.


p.s. Follow our AMAZING Twitter posts now @SunsetCyclesPDX!



It’s All About the Kids

For most of us, the memories of our childhood feature a bicycle. Our first bike, complete with training wheels. The day they came off and we wobbly rode down the street. Baseball cards held to the frame with clothespins to simulate the sound of a motorcycle. Doing jumps off rickety plywood ramps on a BMX bike.retrokidbike

We’re happy to help create memories for the youth of today with our annual Holiday kids bike sale! Some highlights:

  • December 8-16.
  • 15% off all kids bicycles, including models from Specialized and others
  • “Scoot” bikes (no pedals) included in the sale

While we’d love to help further, the skinned knees and priceless memories are up to the kids.

EXTRA: Our Sunset Cycles Holiday Gift Guide, featuring our staff picks!


Specialized Turbo Tubes (red box) — $9
Yeah, yeah, yeah. I know…tubes are boring. It’s sort

of like giving socks right? WRONG! These are quick, easy stocking stuffers that are guaranteed to get use. No cyclist likes to buy them, but we all need them, unlike those tacky knit wool socks with pom-poms that Aunt Martha gave you. No one needs those.

Why the Turbo model? If tubes are indeed the socks of the cycling gift world, consider the Specialized Turbo Tubes as socks with nunchucks and laser beams attached. Rotational weight makes a huge difference in bike handling and speed because centrifugal force nearly triples the weight of your wheels while rotating. These tubes are about ⅓ less weight than standard tubes (thats 40g stationary, per tube for those of you keeping score). Weight weenie or not, that makes a difference. Your rider can look forward to faster descents, easier hill climbs, and a little more efficiency on the long, windy fla

ts. Besides, it’s the holidays. Your bike-prone loved ones deserve a nice pair of socks, err, tubes.


Day use park pass — $45
Stub Stewart Park is located just west of Portland and is fast becoming some of the best “local” riding we have. They have a $5 daily day-use fee or  your can buy a 12-month permit for $30 or a 24-month permit for $50. These 1- and 2-year permits are good at all state park day-use areas a

lso. Throughout the month of December these are $5 off. A great useable gift for the practical mountain biker.

Endura Merino Base Layer– $70
Base layers are the easiest bit of cycling gear to pick out. Color does not matter as it will be close to the skin! Merino wool will keep you warm and dry anytime of year. Great for seasonal weather we have in Oregon.


Twin Six T-Shirts –$24
For the cyclist who has everything! Casual, high quality (American Apparel) t-shirts to show your love for biking!



Skratch Labs Hydration Mix –$19.50
Not only does Skratch Lab’s electrolyte drink mix taste amazing, but on the labels you’ll see ingredients like oranges, pineapples and raspberries. Real raspberries?! I was excited too. You can feel good about what you are using to fuel your system and enjoy drinking it at the same time!


Cateye Nano Shot Plus Headlight –$120
You can’t be too safe riding this time of the year…it will be a few months until we have daylight beyond 5pm. The Cateye Nano Shot Plus is an excellent light to see and be seen, and with a 600 lumen intensity it will illuminate even the darkest stretches of road, especially in Hyperconstant Flashing mode. USB rechargeable means no batteries to replace.

BG FIT D.A.T.A. Bicycle Fitting –$200

There’s no better gift than the gift of customizing your loved one’s bike via Specialized’s BG D.A.T.A. Motion Capture fit system and 20 point flexibility assessment. A rider’s fit can be dialed in to precisely to fit their body. Set someone up with a fitting and they can schedule their own appointment.


Endura Strike Waterproof Gloves –$50
This is Endura’s best selling glove and my go-to glove for temperatures between about 40 and 60 degrees. Features: Seam-sealed internal breathable waterproof membrane, fast dry fleece liner, stretch wind-block fabric for dexterity and warmth, deep neoprene wrist cuff for a snug fit, double fleece wipe pads, and reflective piping and logo for visibility.


CycleOps ‘Classic’ Fluid 2 Trainer — $350cycleops 2
The perfect winter time (big gift) for your cycling sweetie. Great way to stay in shape during the winter blahs. Quiet, progressive resistance machine that

offers an alternative without having to risk dark, slippery outside rides on your bike. Of course, there’s no substitute for a brisk ride when we get one of those rare clear winter days. Just ride…then ride more!

Click “Page 2” to continue reading…


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About sunsetpdx

Bicycle Shop Owner

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