CHAINRINGS — Sunset Cycles Monthly Newsletter




Sunset Cycles Social Network

by Roger Colwell 

Cycling, at its essence, has always been a simple sport. To quote a song, “get on your bike and ride!” is as simple as the sport gets.

Somewhere along the line, as technological innovations creeped into the sport, cycling started getting a bit more complex. No longer were a few gears all you needed…you needed more. Now, Sunset Cycles is in the business of selling innovation (and fun), so I’m not going to argue with you if you want to buy the ultimate riding machine. It certainly will enhance your enjoyment of the sport. But in it’s purest form, cycling is still about getting in the saddle and turning the cranks.bike2

I guess you could draw a parallel between the complexities inherent in cycling with the complexities of communicating in the business world. If I need to talk to a vendor, order parts, or schedule a doctor appointment, the phone (or arguably, email) is still the easiest way to accomplish the task. But the explosion of social media options–Google+, Facebook, Twitter, and others–significantly changes the proposition of how we view business communications.

It took me awhile to come around to the power that social networking offers businesses like Sunset Cycles…but now I’m convinced that the explosion is more than just smoke and mirrors. With millions of us turning to our mobile phones as our main delivery source of information, and the changing ways in how we communicate, social networking isn’t just the wave of the future…it’s a current phenomenon, with no end in sight. Sure, it’s all bound to change (quickly), but for now, Sunset Cycles is embracing technology wholeheartedly.

How you can ride with the Sunset Cycles peloton of social media? There are a number of ways. Depending on which networks you prefer, just click on any of the links below to follow or link to Sunset Cycles.

facebook-icon g+button twitter-bird-white-on-blue

In closing, I’d like to ask a favor. If you appreciate the level of customer support, selection, and service we offer at Sunset Cycles, please take a moment to tell “the world” with a positive review on our Google+ (or Yelp) page.

As always, thanks for your support of Portland’s premier west side bicycle shop!



Indoor Riding Tips

Darkness descends upon the avenue. Screams of dread echo down the boulevard, as shadows grow and puddles deep grab unsuspectingly.

Kinda’ sounds like a Vincent Price movie trailer.

But for winter cyclists in the Northwest, it’s the reality of riding outdoors. Fortunately, you have an option: Cycling on an indoor trainer.2788079577_012b6b6da8

Although “riding in place” has its advantages (increased or maintained fitness), there are drawbacks: No scenery, no wind, no hills, no temperature variations, no fresh air.

Some tips to make the indoor ride more palatable:
1. Television and music are your friends. A good movie, t.v. program, or cycling-related films can help pass the time. But please turn off the mobile phone! Idea: Turn up your tempo during commercials or when a particular character is on-screen for a powerful interval workout.

2. Fan the flames. An indoor fan and open windows or doors can help overheating. And don’t forget to protect your bike, trainer, and floor from dripping sweat–lay towels over everything.

3. Finally, a use for the phonebook. Make sure your bike is level by elevating your front wheel with a large book.yellowpages

4. Set a limit. Indoor cycling isn’t a replacement for a 4-hour training ride. Cap your trainer time at an hour to preserve your sanity.

We carry a number of quality indoor training units to help you get started. Come on in for a look.



Each month in CHAINRINGS, Sunset Cycles previews another great Washington County bike ride. With the varied terrain available in our area, each ride is certain to be a winner.

This month’s ride: Winter Warmer Out & Back

Our ride rating category is simple, ranging from one CHAINRING (easiest) to five CHAINRINGS (most challenging). Here’s the criteria:

One chainring: Flat ride, minimal climbing
Two chainrings: Rolling hills, short climbs
Three chainrings: Moderate hills, possibly some short, steep climbs
Four chainrings: Challenging terrain with numerous, longer climbs
Five chainrings: Very difficult terrain with numerous, steep, long climbs


This 18.8-mile (one way) ride tours some of the most beautiful (and flat) farmland of Washington County, ending at the head of the Banks-Vernonia State Trail. Return the way you came or combine with any number of scenic rural roads for a great ride.

Here’s a link to full route directions and map.




Surf over to the Sunset Cycles Facebook page to find out how you can win a free pair of SKS fenders. Just leave a comment in the contest thread by January 15th to be eligible. Good luck!


Beaverton Store Closure
As many of our loyal customers know, we’re reluctantly shuttering the doors of our Beaverton store located off SW Scholls Ferry Rd. No tears, however…unless you like crying tears of joy over incredible sale prices!

We’re offering some deals that can’t be missed: 20% off store-wide pricing (excluding 2013 bikes); 30% off Shimano shoes; 50% off all cycling apparel; and a whopping 60% discount on select accessories.

With pricing like this, the deals aren’t likely to last very long. Come in today to grab your piece of the action!

Bike Financing Now Availabledollar_sign_mascot_cartoon_character_riding_a_bicycle
Through a partnership with GE Capital, we are now able to finance all bike purchases. The attractive terms include interest-free purchases with the balance due in 6 months.

Ask a Sunset Cycles associate for more details!

2013 Team In Training
Don’t be afraid by the purple jerseys and singlets…it’s just athletes raising money, raising awareness, and having fun at another endurance sport event and supporting the Leukemia & Lymphoma Society’s Team In Training!

Last year, our associate Ashley entered and completed her first ever century on the breathtaking shores of Lake Tahoe at America’s Most Beautiful Bike Ride. The 100 miles was a good test of her fitness and determination, and she’s back for more this year, joined by fellow colleague Ali.

ashley copy

Keep an eye on an upcoming issue of Chainrings for more details on the pair’s training and preparation, along with how you can make a difference in the lives of people affected with leukemia and lymphoma-related diseases.



Speak, oh ye denizens of the Sunset Cycles world! Give us your opinions on this month’s question…


About sunsetpdx

Bicycle Shop Owner

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: