CHAINRINGS — Sunset Cycles Monthly Newsletter



RIDE LEADER NOTES – A Sale to End All Sales
TURNING THE CRANKS – Eat this Today, Win Tomorrow!
WRENCH BENCH – Don’t Do This!
WASHCO RIDE OF THE MONTH – Humorist of the King’s Court
TEAM NOTES – 2013 Kit…Revised
SURVEY – Barriers to Cycling


A Sale to End All Sales

by Roger Colwell 


Ever since the day I opened Sunset Cycles in 1974, I’ve racked my brain with ways to reward our most loyal customers. Over the years, I’ve tried couponing, special events, special invitation-only rides, customer rewards points, free foot massages with every purchase, acting as a co-signer on home mortgages, giving free hugs, complimentary chain lube with the purchase of each spare tube, lower leg waxing service while you wait, free top-offs of automobile turn signal fluid, elevator installation advice, mesh straining of soil substrates to determine the proper clay-to-sand ratio for those building earthen homes, free oven temperature calibrations, tax accounting for marine biology graduate students, and oxygen level testing for hypoxic chamber owners.

But none of these has shown our most loyal customers that “Sunset Cycles cares about you” as well as an old-fashioned sale, reserved only for our top 1% of patrons.


I’m of the school “if it ain’t broken, you better fix things pretty darn fast before it gets broke,” so we’re happy to announce another one of these exclusive sales!

For one day only, we’re going to blow you away with pricing and deals never before seen in the bicycle retail business. Stop by the store tomorrow in the 12 o’clock hour (a.m.) and take home a gem or two or three. The shelves will be jammed with deals just waiting to fall into your basket. Nothing is exempt from our sales prices. Frames, wheels, full bicycles, apparel, accessories, shoes, pumps, and even store fixtures (if the price is right!) qualify during the madness.

Please note our normal store hours of 9am to 6pm will apply the entire day. Thanks to our alarm and security service who are sponsoring our sale!

As always, thanks for your support of Portland’s premier west side bicycle shop!

UPDATE: Our APRIL 1st sale is now complete! Thanks to those of you who stopped by on this special APRIL 1st event, held from midnight to 12:01 am. We hope you had a chance to meet our APRIL 1st store clerk (pictured above in his suit and hat) and mingle with fellow jesters.



Eat This Today, Win Tomorrow!

In previous editions of Turning the Cranks, we’ve offered advice on how to get the best out of your riding. This month, we’re upping the ante and offering some dietary advice. Following these time-honored recipes will not only help you feel svelte, but you’ll also be climbing hills like a monkey who has snorted NoDoz and washed it down with RedBull. Bonus: Your sweetheart is bound to notice your new figure!

Here’s our top-ten list of power recipes for saddle success:

10. The Cinnabon Pizzabon

9. 47 Layer Dip


47-Layer Dip

8. The McNuggetini

7. Cadbury Creme Eggs Benedict

6. IHOP Who-Cake

5. Scotch MegaEgg

4. The Meatini


The Meatini

3. Thanksgiving Turkey Cake

2. Pizza Beer

1. Krispy Kreme Cheeseburger

Bon appetit!


What Not to Do

There’s a fine line between a well-oiled machine and a machine that is overly lubricated, typically indicated by a fine film of grease, gunk, and muck that can be removed only with some 3-in-1 oil and gauze pads…but that’s a task for another installment of this newsletter.

For now, we’ve compiled a very important (critical, really) list that we like to call our “Top 10 things never to do to your bicycle without consulting the guy at the shop”…

10. Remove a chain

9. Install a chain

8. Saw anything

7. Bend anything

child labor

Sunset Cycles repair technicians after a rough day in the shop

6. Lube anything other than a chain

5. Adjust anything other than a derailleur or brakes

4. Weld anything

3. Adjust brakes

2. Adjust derailleurs

1. Make any changes whatsoever.

It’s not a comprehensive list, but settle down, Sparky! This is a newsletter!. Questions? Just email our service department:

If you want to further your bike repair knowledge, here’s a handy quiz to get you on the right track.



Each month in CHAINRINGS, Sunset Cycles previews another great Washington County bike ride. With the varied terrain available in our area, each ride is certain to be a winner.

This month’s ride: April Showers

Our ride rating category is simple, ranging from one CHAINRING (easiest) to five CHAINRINGS (most challenging). Here’s the criteria:

One chainring: Flat ride, minimal climbing
Two chainrings: Rolling hills, short climbs
Three chainrings: Moderate hills, possibly some short, steep climbs
Four chainrings: Challenging terrain with numerous, longer climbs
Five chainrings: Very difficult terrain with numerous, steep, long climbs


The sun is back! April riding is the time when hope springs eternal for Northwest cyclists. The promise of good weather is more than just a pipe dream, shoe covers are shelved for the year, and fenderless riding is around the corner.

In the spirit of the season, we present what might possibly be the most scenic ride of the month featured in Chainrings. Even the map alone will bring a smile to your face. Enjoy!

Here are the MUST SEE details of the ride.



2013 Team Kits…Revised


Sunset team rider warming up for a coastal training ride.

A few weeks ago, consensus on the Sunset Cycles team was to undergo a complete overhaul of the team jersey. After much debate and desire for a much more modern look, we settled on a tropical/natural theme that maintains some of the elements that set our team apart from the pack last year.

Here’s a sneak preview of the new kit (front & rear). Look for our team riders at upcoming races around the Northwest!



Speak, oh ye denizens of the Sunset Cycles world! Give us your opinions on this month’s question…


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About sunsetpdx

Bicycle Shop Owner

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