CHAINRINGS — Sunset Cycles Monthly Newsletter


june2013emma2

IN THIS ISSUE:

RIDE LEADER NOTES – Fix It or Forget It
TURNING THE CRANKS – Thanks, Dad!
FLAG DAY
WASHCO RIDE OF THE MONTH – Father Knows Best
SHOP NEWS – Group Ride Reminder, June Clearance, Tahoe Ride
TEAM NOTES – Sisters Stampede Report
SURVEY – Gran Fondo?
RIDE LEADER NOTES

RIDE LEADER NOTES

Fix It or Forget It

by Roger Colwell 

For the time being, the clouds have cleared, the rain has stopped, and the sun is shining. Alas, like any amateur meteorologist in Oregon knows, the great weather can’t last forever. But we can, as my grandfather used to say, “make hay while the sun shines.” Before the school doors close for the summer, it’s a great time to stop by Sunset Cycles for service on your bicycles.

When you bring your bike into the shop, we’ll help make sure everything is ready for your summer riding plans…whether you’re putting the finishing touches on race training or just getting excited about a few laps around the neighborhood. Either way, our top mechanics will help you remove the fenders, lube up everything that needs to be lubed, check the cables, and make sure you’re getting the most from your bike.maintenance

If it’s time for you to make a major overhaul to your current ride, we’ll point you in the right direction and suggest the minimum fixes you’ll need to make in order to ride safely and with confidence. When your old bike has simply outlived its useful life, we’ll let you know that, too, and suggest a new bike that will best fit your needs.

It’s exactly what we do every single day at Sunset Cycles, and based on customer feedback, we do it well. Each of us in the shop are very proud of the job we do to make your cycling experience more safe and enjoyable. Stop by today and we will be happy to help you, too.

Finally, TWO important customer alerts: Don’t miss our special June Inventory Clearance for some once-in-a-lifetime deals on seasoned stock of Orbea and Ridley bikes. And be sure to investigate details of our newly announced CUSTOMER REWARDS PROGRAM where you can earn credits based on how much you spend.

As always, thanks for your support of Portland’s premier west side bicycle shop!

TURNING THE CRANKS

TURNING THE CRANKS

Thanks, Dad!

Last month, our moms were in the spotlight. In June, Dad gets his turn to be honored by the family. And what better way to thank Dad than to share a little Sunset Cycles love with the guy? Here’s an easy, quick way to help you help your old man show his love for the bike: Our T-shirt, helmet, pack combo…

Father's Day gift combo

Father’s Day gift combo

The Speedy Bike Club t-shirt from Twin Six ($24) is great for apres-bike activities or a casual ride around town. When paired with the stylish Fox helmet ($35) and KoKi Hobo pannier ($75), which easily converts from an on-the-bike cargo carrier to a shoulder bag, you’ve got a gift package that any cycling dad will love.

WRENCH BENCH

CELEBRATE FLAG DAY! 

Right up there with Arbor Day, National Bologna Day, and Insurance Awareness Day, Flag Day is arguably one of the most under-appreciated holidays. While Flag Day is a decidedly American holiday, dedicated to honoring the adoption of the Stars and Stripes, we feel it’s fitting to highlight the banners of THREE countries that represent bicycle brands carried by Sunset Cycles.

Belgium

belgium

The home of some of the world’s greatest beer, the birthplace of Jean Claud van Damme, and the home of Ridley Bicycles. Fueled by a national passion for bike racing and an astounding club cycling scene, Ridley produces their rides in the Flemish region of Belgium and ships them worldwide. Sunset Cycles carries the X-Bow, X-Fire, and X-Ride cyclocross models, which showcase the power of a brand whose bikes have been ridden to SEVEN World Championship cyclocross titles.

Basque Country

basque

Is it a country? An autonomous community? Whatever you want to call it, the Basque region of Spain is home to another cycling-crazed population and the birthplace of Orbea, a luxury bike brand we carry in the store. The history of Orbea stretches back to 1840, when the company made guns. In the 1920s, their focus shifted to bikes, and the rest, as they say…is cycling history. Gold medals, Ironman championships, and legacy of top rides in the pro peloton all come from this brand, whose Orca, Dama, Carpe, and Onix models we carry.

United States of America

usa flag

We won’t give you a history lesson on the thirteen stripes or 50 stars, but just know we’re proud to be Americans. And a domestic bicycle brand we’ve carried for years is arguably one of the best available anywhere: Specialized. Whether you need a road, mountain, time-trial, or comfort bike, Sunset Cycles is the place you can find it, along with a price-matching policy to ensure you’re getting the best deal in town.

WASHCO RIDE OF THE MONTH

WASHCO RIDE OF THE MONTH

Each month in CHAINRINGS, Sunset Cycles previews another great Washington County bike ride. With the varied terrain available in our area, each ride is certain to be a winner.

This month’s ride: Father Knows Best

Our ride rating category is simple, ranging from one CHAINRING (easiest) to five CHAINRINGS (most challenging). Here’s the criteria:

One chainring: Flat ride, minimal climbing
Two chainrings: Rolling hills, short climbs
Three chainrings: Moderate hills, possibly some short, steep climbs
Four chainrings: Challenging terrain with numerous, longer climbs
Five chainrings: Very difficult terrain with numerous, steep, long climbs

father-knows-bestRATING:  TWO CHAINRINGS 

Father indeed knows best! With ample “hydration” locations along this 28-mile route (including the start/finish at the Golden Valley Brewery), Dad won’t mind getting away from the yardwork for a few hours. Enjoy this loop route that keeps everything close to home but still offers a mini break from the day-to-day realities of life.

See the ride details here.

SHOP NEWS

SHOP NEWS

Group Ride Reminder

Don’t miss either of our TWO group rides every week, which begin and end at the shop. On Saturday (9am), join our Sunset Cycles team members for a higher-paced training ride that ranges from 25 to 40 miles. On Sundays, (5pm), join us for a shorter, more casually-paced ride. Ask any sales associate or give us a call for more details.

June Inventory Clearance

Save up to 30% during one of our few sales of the year. We’re clearing out inventory of Ridley and Orbea bikes (see above for details on these incredible brands)…but the deals won’t last long. Sizes, colors, and models are limited, so hurry into the store to get your piece of the action.

vintage store

Tahoe Ride

Congrats to Sunset Cycle’s Ashley and Ali for completing “America’s Most Beautiful Bike Ride” in Lake Tahoe, NV last week. There’s still time to help with their fundraising goal by donating here.

TEAM

TEAM NOTES

Dan Lautenbach from the Sunset Cycles team had this report on the Sisters Stampede (mtb) race:

“It rained all night Saturday night into Sunday morning. A lot of rain. I was wondering about my little lug rear tire being too small for the mud. In Sisters the rain slowed to a light drizzle with a cool wind with the sun peeking through every once in a while.  By the start of the race the rain had stopped. Met up with Paul and saw Jeff who was unable to register for the race so he was headed out to ride the trails and course. I saw John doing a quick warm up and went to get a shot of the Cowboy lead out.   Coolest thing about Sisters is that horse lead out. And this year the rider fired all six chambers for full effect. The Cat 1 racers came flying by and I was looking for John and the riders just kept coming by. Finally way in back was John about 4 up from last place. I thought that was very odd. By the end of the race he had moved up I would estimate at  least 55 places to take 5th. This is on a course that has some long single track and is more impressive than him winning the race itself. If he would have had even just one more mile he would have grabbed 1st. John that is some amazing race prowess. Dagg was next, as he was racing Cat 3 40+ as he has had a forced 2 year racing hiatus do to crashing on Germantown 2 years ago. He was nervous, but at the end of the race in typical Dagg fashion he was totally pumped. He took 8th in a large field despite me making him one more cocktail the night before. I lined up behind  Paul in the 40+ cat 2 and me in the Clydes. About 21 of us. Gun goes off and I do my ‘Way of the Turtle’ start letting the jackrabbits go with me slowly building into race pace. Sisters does have a long double track at the start and in that 2 miles I made it to the top 5. Basically raced a guy from a Sisters team and a Team Dirt guy. Fast course this year as the rain had set up the trail almost perfect with only a little dust towards the end of the course. Tried to save up for the quick burst once we hit the double track as it reminded me of the finish sprints in road racing as everyone tried to get in front before the next single track section leaving the racer that was holing all of us behind in the dust. These seemed to be a key and I made a note to myself that some more interval training would be good. The 3 of us in the Clydes kept moving up until we hit some more traffic and then hit the sprints hard once we hit another double. I was holding on but  as we hit the last 2 miles they were the stronger riders just pulling a 30 second lead ahead that I couldn’t make up. I even tried to get some advantage by drafting another cat 2 but just couldn’t do it. Ended up 5th. Finally giving up on catching them I helped the racer that had been pulling to try to catch another racer ahead that was also a cat 2. Kind of fun to pull him up to striking distance with him going for the pass before the line but he didn’t quite make it. He was very cool though and thanked me for my work which I appreciated. Left pretty quick, but next year I want to stay and enjoy the band, the beer, and the cookout. Awesome Race…Great Volunteers…Be back next year!”

Guttin' it out at Sisters Stampede

Guttin’ it out at Sisters Stampede

SURVEY

SURVEY

Speak, oh ye denizens of the Sunset Cycles world! Give us your opinions on this month’s question…

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About sunsetpdx

Bicycle Shop Owner

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