CHAINRINGS — Sunset Cycles Monthly Newsletter



RIDE LEADER NOTES – Vive la France!
WRENCH BENCH – Tricks of YOUR Trade
LOCAL FOCUS – Rolf Prima Wheel Systems
SHOP NEWS – Belgian Night – July 30th
TEAM NOTES – A Win at Test of Endurance
SURVEY – The Next Generation


Vive la France!

by Roger Colwell 

When the calendar page turns to July, I can feel my heart beat just a bit faster…and it’s got nothing to do with pyrotechnic displays over a river.

The fireworks that get me excited are the ones exploding over the roads of France every year for three weeks when the world’s best riders compete in the Tour de France. You can (and should) defend the appeal of other races, and I won’t argue–there’s plenty of excitement throughout the year. Still, there’s something special about “The Tour” that even manages to get me out on my own bike more frequently every July.sunflowers

Perhaps it’s the pageantry, or the tradition, or the memories of years gone by when various riders gave us moments that we’ll never forget. Whatever the cause, I’m hooked every year. And from the numbers of other cyclists I see on the roads each July, it appears I’m not alone.


In our store, we experience the usual summer rush as good weather brings out riders in droves. But I still can’t help to wonder how much of the annual resurgence in riding we can chalk up to the TdF peloton, the television coverage, and the drama provided by daily stage racing.
So please excuse me if I cut this issue of “Ride Leader” a bit short. I’m going to get a quick 25-mile ride in before I settle down with a croissant, a cafe au lait, and stage 10.

How about you? Does the Tour de France get you more excited about being a member of the cycling community? Let us know why in the comment section below.

As always, thanks for your support of Portland’s premier west side bicycle shop!



TdF Sponsor Quiz

RadioShack and Cannondale are easy brands for most U.S. cycling fans to recognize. But what about some of the other Tour de France pro team sponsors? Unless you’re an international business magnate, you might never have heard of many of them. Here’s your chance to prove your Tour de France inside knowledge. Just match the team sponsor with their business description. Take the quiz and let us know how you did in the comments section below. Answers appear later in this newsletter. Bon chance!lotto jersey


    1. AG2R
    2. Belkin
    3. FDJ
    4. Lampre
    5. Movistar
    6. Orica
    7. Sky
    8. Vacansoleil-DCM
    9. BMC
    10. Euskaltel
    11. Belisol
    12. Omega Pharma
    13. Argos
    14. Saxo-Tinkoff


A. bike frame manufacturer
B. luxury camping holidays & fertilizer
C. chemicals and explosives for the mining industry
D. wireless networking & energy management
E. satellite, broadband & telephone services
F. independent oil company
G. telecom company
H. steel sheet materials
I. investment bank & credit systems
J. window & door manufacturer
K. pharmaceuticals
L. insurance and supplementary retirement fund
M. national lottery
N. mobile phone operator



Tricks of YOUR Trade

At some point, every cyclist looks for an edge to help their performance, from improved nutrition to the more nefarious ways of illegally gaining an advantage in the peloton! Plenty of tricks of the trade have been passed down from generations of cyclists past, and in today’s information age, training and riding tips are easier than ever to tricks

Perhaps you’ve learned a thing or two that can help assist other cyclists– a repair shortcut to save time on the road, or an interesting training tidbit that others could use. Send your ideas and tips to and we’ll compile them for an article in the next edition of Chainrings. Or, share them here today in the comments section below.



Each month in CHAINRINGS, Sunset Cycles previews another great Washington County bike ride. With the varied terrain available in our area, each ride is certain to be a winner.

This month’s ride: Summer Meander

Our ride rating category is simple, ranging from one CHAINRING (easiest) to five CHAINRINGS (most challenging). Here’s the criteria:

One chainring: Flat ride, minimal climbing
Two chainrings: Rolling hills, short climbs
Three chainrings: Moderate hills, possibly some short, steep climbs
Four chainrings: Challenging terrain with numerous, longer climbs
Five chainrings: Very difficult terrain with numerous, steep, long climbs


There’s nothing too strenuous about this route, which starts and finishes at Sunset High School and features a loop route through Hillsboro. But it’s the perfect for those lazy, hazy days of summer when the living is easy and you’re in search of an interesting 32-mile ride. Enjoy the sunshine!

See the ride details here.



Rolf Prima Wheel Systems
New this month in Chainrings is a feature on a local or regional cycling-related company. This month, we cast our gaze southward to Eugene, Oregon, the home of Rolf Prima Wheel Systems.rofl logo

When you ride a set of hand-built wheels from Rolf Prima you know you’re riding quality wheels at a competitive price. Rolf proudly and justifiably touts that each of their wheels are built by hand and not by machine, offering the cyclist greater confidence and a truer wheel for a longer time period. Additionally, Rolf bases much of their technology on “paired spoking,” where the spokes meet at the rim in pairs, allowing Rolf’s engineers to use fewer spokes on lighter rims. The end result for a cyclist using Rolf wheels is fewer spokes, lighter rims, and great wheel stiffness.2014-Rolf-4CX-carbon-cyclocross-wheels04-600x429

Rolf’s wheel lineup is extensive, with wheels for just about every type of use. Just last week, Rolf announced new carbon and alloy rims designed for cyclocross, some of which come equipped with disc brakes.



Belgian Night – July 30th

ridley logo

Notable this month is our exclusive BELGIAN NIGHT on Tuesday, July 30th from 6 to 9pm. We’ll feature bikes from the iconic Belgian brand Ridley (with discounted pricing), and also encourage you to take advantage of our LAZER HELMET trade-in deal: Just bring in ANY old cycling helmet and trade it in for a 20% discount off a new Lazer helmet. Test ride a new Ridley, enjoy some Belgian beer and snacks on us, and join the fun. Cyclocross season will be upon us before you know it, so get ready now with a new Lazer helmet and a new Ridley, arguably the finest cyclocross bike in the world.


TdF QUIZ ANSWERS: 1-L; 2-D; 3-M ; 4-H; 5-N; 6-C; 7-E; 8-B; 9-A; 10-G; 11-J; 12-K; 13-F; 14-I



Test of EnduranceIt’s the heart of the racing season, and Team Sunset is ripping it up both on and off the road. A recent notable finish was notched by John Weathers (pictured here) at the Test of Endurance (mtb) race where he took the overall race win. Congrats to John and all of our team members on a fantastic racing season thus far. Photo of courtesy of Oregon Velo.



Speak, oh ye denizens of the Sunset Cycles world! Give us your opinions on this month’s question…


About sunsetpdx

Bicycle Shop Owner

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