To borrow the immortal words of the great rock group Queen, I want to ride my bicycle!

Looking back over the past decade at Sunset Cycles, I see what seems like a lifetime full of memories. Like any great life experience, it’s all about the people and the relationships we create. I’m happy to say that opening Sunset Cycles, save from my marriage and birth of my children and grandchildren, has been the most rewarding experience of my life.DSC01361

And, like so many business owners before me, I must now make the decision to ride off into my own sunset. It’s not a difficult decision: I can’t wait to spend more time with my wife exploring the back roads, especially in the great Northwest, from the saddle of my bike. Know that without a doubt, I’ll miss the day-to-day interactions with customers who come in the store. Seeing the look in the eyes of a new cyclist who rides off with a new bike is genuinely priceless.

The kids we helped get onto their first kiddie bikes when we opened the doors back in 2003 are now well into their college careers. I sincerely hope that a lifetime love of cycling is in their future, and take a small bit of pride knowing that Sunset Cycles might have been part of that process.

With every goodbye, there is a hello. In the short term, the hello for you, faithful customer, comes in the form of savings. We’ve got two months to sell EVERYTHING in the store, from tubes and water bottles to the highest-end road machines you can imagine. If you fancy once-in-a-lifetime savings on a new bike, clothing, or accessories, NOW is the time to act.

Just as I’ve closed every one of these newsletters, I say for the final time: THANK YOU for your loyalty, patronage, and for helping to make Sunset Cycles one of the best bicycle shops in the Portland area.

–Roger Colwell, owner & founder



If I could write a virtual thank you note, our customers would top the list. Behind the scenes, however, there’s a long list of crew members and supporting cast who have made Sunset Cycles successful.

  • My wife, Diane—thank you for everything.
  • Our current employees: John & Matt. You guys are amazing, and have great careers ahead of you.
  • Our Sunset Cycles Racing Team: What an incredibly talented and dedicated group of athletes, who have for years spread the gospel of Sunset Cycles every weekend at the races and on training rides.
  • Our past employees: A long list, but each contributed in their own special way.
  • Our vendors: What a fabulous group of folks to work with. Some I’d like to mention in particular include Ken, Keith, Darren, Chuck and Eric.
  • All of my fellow merchants at The Bethany Centre – thanks for all the eats, treats and many, many great services.



From today until October 31st , everything on the store is on sale (including store fixtures!).

Savings on bicycles range from 5 to 35% off retail prices. All clothing, accessories, tools, equipment, and nutritional items are priced at a minimum of 10% off. Service labor and parts are priced normally.

Each day will feature different pricing discounts and specials, which we’ll highlight on a white-board in the store. Please stop by frequently to ensure you’re getting maximum discounts. Please note that ALL SALES ARE FINAL. All Sunset Cycles obligations will be met – gift cards, Amazon and Living Social special deals and special orders. All new bike owners will have until the end of October to get their free final bike adjustments done.

Finally, thanks for sharing the details of our sale with your friends, family members, and associates.


About sunsetpdx

Bicycle Shop Owner

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