ride into sunset

Here’s a sampling of some of our remaining discounted BIKE inventory (updated 11/4/14):



Click HERE for details on our additional sale items: Apparel, shoes, LAZER helmets, and nutritional items.

Lazer Helmets, Clothing, Shoes, and Nutrition sale items

Here are details on our sales inventory of Lazer helmets, clothing, shoes, & nutritional items (please note we have MANY more items available in stock…stop by for a look!):


To borrow the immortal words of the great rock group Queen, I want to ride my bicycle!

Looking back over the past decade at Sunset Cycles, I see what seems like a lifetime full of memories. Like any great life experience, it’s all about the people and the relationships we create. I’m happy to say that opening Sunset Cycles, save from my marriage and birth of my children and grandchildren, has been the most rewarding experience of my life.DSC01361

And, like so many business owners before me, I must now make the decision to ride off into my own sunset. It’s not a difficult decision: I can’t wait to spend more time with my wife exploring the back roads, especially in the great Northwest, from the saddle of my bike. Know that without a doubt, I’ll miss the day-to-day interactions with customers who come in the store. Seeing the look in the eyes of a new cyclist who rides off with a new bike is genuinely priceless.

The kids we helped get onto their first kiddie bikes when we opened the doors back in 2003 are now well into their college careers. I sincerely hope that a lifetime love of cycling is in their future, and take a small bit of pride knowing that Sunset Cycles might have been part of that process.

With every goodbye, there is a hello. In the short term, the hello for you, faithful customer, comes in the form of savings. We’ve got two months to sell EVERYTHING in the store, from tubes and water bottles to the highest-end road machines you can imagine. If you fancy once-in-a-lifetime savings on a new bike, clothing, or accessories, NOW is the time to act.

Just as I’ve closed every one of these newsletters, I say for the final time: THANK YOU for your loyalty, patronage, and for helping to make Sunset Cycles one of the best bicycle shops in the Portland area.

–Roger Colwell, owner & founder



If I could write a virtual thank you note, our customers would top the list. Behind the scenes, however, there’s a long list of crew members and supporting cast who have made Sunset Cycles successful.

  • My wife, Diane—thank you for everything.
  • Our current employees: John & Matt. You guys are amazing, and have great careers ahead of you.
  • Our Sunset Cycles Racing Team: What an incredibly talented and dedicated group of athletes, who have for years spread the gospel of Sunset Cycles every weekend at the races and on training rides.
  • Our past employees: A long list, but each contributed in their own special way.
  • Our vendors: What a fabulous group of folks to work with. Some I’d like to mention in particular include Ken, Keith, Darren, Chuck and Eric.
  • All of my fellow merchants at The Bethany Centre – thanks for all the eats, treats and many, many great services.



From today until October 31st , everything on the store is on sale (including store fixtures!).

Savings on bicycles range from 5 to 35% off retail prices. All clothing, accessories, tools, equipment, and nutritional items are priced at a minimum of 10% off. Service labor and parts are priced normally.

Each day will feature different pricing discounts and specials, which we’ll highlight on a white-board in the store. Please stop by frequently to ensure you’re getting maximum discounts. Please note that ALL SALES ARE FINAL. All Sunset Cycles obligations will be met – gift cards, Amazon and Living Social special deals and special orders. All new bike owners will have until the end of October to get their free final bike adjustments done.

Finally, thanks for sharing the details of our sale with your friends, family members, and associates.

Red Tag Sale

Everybody likes to save money…right? If you’ve been thinking about buying a new bike, now is your best opportunity to save some of your hard earned cash by taking advantage of our MASSIVE red tag sale, starting today!

We’re blowing out bicycle inventory, and you stand to profit: Save 10%, 20%, 30%, and even 35% on selected bikes.

20140807_102314If you’re just looking for new apparel or cycling accessories, you’ll save there, too! Take 10% off everything else in the shop (excludes 2015 bikes and service labor & parts). Stop in today and look for the RED TAGS…your road signs to savings!

Ride Leader: June 2014 Chainrings


A friend stopped by the shop last week near the end of a multi-hour ride, and looked like a piece of toast that had been left in the toaster too long. The hot afternoon temps had taken him completely by surprise, and he found himself unable to drink fast enough or find enough shady spots. Woefully unprepared for the early June sun (and after topping off his bottles at the shop), he limped home, licking his wounds, wondering what he could have done better to anticipate the heat. The answer? EVERYTHING.

From lack of sunscreen and adequate fluids to a poor choice of clothing, this veteran rider admitted to making what could be called a cavalcade of rookie mistakes that led to an uncomfortable day in the drink

There’s always an upside to reading about the mistakes of others: You can learn what NOT to do and how to avoid the same mistakes yourself.

Read forward in this month’s space as we devote an entire issue of CHAINRINGS to beating the heat—where to ride (WASHCO Ride of the Month), what to remember (research from the scientists), info and deals on our sports nutrition products, and more on how to keep your cool when the thermometer is blowing its top.

Thanks, as always, for your continued support.

Click HERE for the next article in this month’s Chainrings: WASHCO Ride of the Month

WASHCO Ride of the Month: June 2014 Chainrings

Each month in CHAINRINGS, Sunset Cycles previews another great Washington County bike ride. With the varied terrain available in our area, the selected ride is certain to be a winner.

Our ride rating category is simple, ranging from one CHAINRING (easiest) to five CHAINRINGS (most challenging). Here’s the criteria:

One chainring: Flat ride, minimal climbing
Two chainrings: Rolling hills, short climbs
Three chainrings: Moderate hills, possibly some short, steep climbs
Four chainrings: Challenging terrain with numerous, longer climbs
Five chainrings: Very difficult terrain with numerous, steep, long climbs

This Month’s Ride: Short Summer Shady

Rating: 2 Chainrings

You’ll be cool as a cucumber on this shaded route that takes advantage of forest-lined roads and cruising descents. After the initial climb to Skyline Blvd. from our shop, this short (16.7 miles), easy loop is a great way to enjoy summer riding without suffering in the

View details for the entire route HERE


Click HERE for the next article in this month’s Chainrings: Shop News